1. Wet the coat thoroughly with warm water.
2. Apply Purple Shampoo generously to the coat, paying particular attention to white markings, socks, tails, feathers and stained areas.
3. Work into a rich lather using a sponge, brush or by hand.
4. Allow the shampoo to remain in contact with the coat for 2–5 minutes to maximise whitening and brightening effects.
5. Rinse thoroughly with clean water.
6. Repeat if required for heavily stained or discoloured areas.

Ideal for grey horses, white horses, coloured horses with white markings, show preparation, competition grooming and routine coat brightening.

For stubborn stains, allow additional contact time before rinsing.

Do not apply to a dry coat.

Purple colour-correcting pigments help counteract unwanted yellow tones commonly seen on grey horses, white horses and light-coloured coats.

Mild cleansing agents help lift away dirt, mud, grease, sweat and staining without excessive stripping of the coat.

Foaming cleansers create a rich lather that helps loosen stubborn stains and dirt from the hair.

Conditioning agents help support coat softness, shine and manageability following washing.

Moisture-supporting ingredients help maintain coat condition and prevent excessive dryness after bathing.

Coat-enhancing technology helps support a brighter, cleaner appearance while improving overall coat presentation.

What is Purple Shampoo?

Purple Shampoo is a whitening horse shampoo developed for grey horses, white horses and light-coloured coats. It helps reduce the appearance of yellow staining while supporting a brighter, cleaner and more show-ready finish.

Why is the shampoo purple?

Purple pigments are commonly used in whitening shampoos because they help counteract unwanted yellow tones that can develop on white and light-coloured coats.

Can Purple Shampoo help remove yellow stains?

Yes. Purple Shampoo has been specifically developed to help reduce the appearance of yellow staining and discolouration commonly found on grey horses, white horses and light-coloured coats.

What causes yellow staining on white horses?

Grass stains, stable stains, manure, mud, sweat and everyday turnout conditions can all contribute to yellowing and discolouration of light-coloured coats.

Is Purple Shampoo suitable for grey horses?

Absolutely. Purple Shampoo is particularly popular amongst owners of grey horses where coat brightness and stain control are often a priority.

Can Purple Shampoo be used on white horses?

Yes. Purple Shampoo is ideal for white horses, coloured horses with white markings and any horse with light-coloured areas that require additional brightening.

Can Purple Shampoo be used on white socks and white legs?

Yes. Purple Shampoo is excellent for white socks, white legs, feathers, blazes, tails and other areas where staining is commonly seen.

Can Purple Shampoo be used before a show or competition?

Absolutely. Many owners use Purple Shampoo before shows, competitions, sales, clinics and photoshoots where coat presentation is important.

How long should I leave Purple Shampoo on the coat?

For routine washing, lather and rinse thoroughly. For additional whitening and brightening, leave the shampoo in contact with the coat for 2–5 minutes before rinsing.

Can Purple Shampoo be used on heavily stained coats?

Yes. For stubborn staining, allow additional contact time and repeat the process if required.

Will Purple Shampoo dye my horse purple?

No. When used correctly and thoroughly rinsed away, Purple Shampoo is designed to brighten the coat rather than colour the hair.

Can Purple Shampoo be used regularly?

Yes. Many horse owners use Purple Shampoo as part of their regular grooming routine to help maintain bright white markings and clean grey coats throughout the year.

Can Purple Shampoo be used on coloured horses?

Yes. It is particularly useful on coloured horses with white patches, white socks, white tails and other light-coloured markings.

Does Purple Shampoo only clean or does it brighten too?

Unlike ordinary horse shampoos that simply clean the coat, Purple Shampoo combines effective cleansing with colour-correcting technology to help support a brighter, cleaner appearance.

Can Purple Shampoo be used alongside other grooming products?

Yes. Purple Shampoo fits naturally into any grooming routine and can be used alongside conditioners, detanglers, coat sprays and show preparation products.

What makes Purple Shampoo different from ordinary horse shampoo?

Purple Shampoo has been developed specifically for grey horses, white horses and light-coloured coats, helping tackle yellow staining and discolouration while supporting overall coat brightness.

Can Purple Shampoo help prepare my horse for show day?

Yes. Many owners include Purple Shampoo as an essential part of their show preparation routine to help achieve a cleaner, brighter and more polished appearance.

Can Purple Shampoo be used on tails and feathers?

Absolutely. Tails and feathers are often some of the most heavily stained areas on light-coloured horses and can benefit greatly from regular use.

Who is Purple Shampoo designed for?

Purple Shampoo is ideal for owners of grey horses, white horses, coloured horses and any horse with light-coloured areas that require additional stain-removal and brightening support.

Can Purple Shampoo stain my hands or clothing?

The purple pigments may temporarily stain hands, brushes, towels, clothing or porous surfaces if not rinsed away promptly. Always use with care and wash thoroughly after use.